It seems the naturist camping trend didn’t peak during the Covid lockdown.
According to the new 2025 Outdoor Travel Trend Report published by campsite booking portal Pitchup.com, stripping down in the great outdoors is not only still a thing: it’s thriving, and the website has seen a 742% spike in searches for naturist campgrounds this year alone.
Pitchup’s data shows that a growing number of travellers are seeking “non-sexualized nudity in nature” as a path to body positivity, self-acceptance, and better tan lines.
Pitchup.com was launched in 2009 as a one-stop shop for campsite, caravan park and glamping bookings. Over 9 million holidaymakers from 178 countries have taken a Pitchup.com holiday so far, with over 6,270 sites featured around the UK, Europe and the Americas.